Special Olympics in Abu Dhabi Was Able To Generate Dh1b
According to a study carried out by PwC Middle East, the Special Olympics World Games 2019 has spawned a substantial Dh957 million and produced nearly 8,000 ‘job years’ throughout its 10-day run.
The value constitutes the total sales of goods and services as well as sponsorships during the mega event, the biggest in the history of Special Olympics.
Laurent Depolla, the PwC Middle East partner who headed the impact assessment study, mentioned that the World Games in Abu Dhabi had been a distinctive catalyst for the insertion of people of determination within the UAE society, as well as globally.
Thousands of jobs were generated in the supporting sectors alone, and when the two-year planning period is taken into consideration, an added 279 job years were found to have been developed.
The findings were disclosed at the closing higher committee meeting of the Special Olympics World Games Abu Dhabi 2019, which was headed by Mohamad Abdulla Al Junaibi. At the meeting, the leadership team of the local organizing committee presented other record-breaking metrics.
Apart from the participation of more than 7,000 athletes from 200 nations, the Games lured more than half a million spectators, with over 18,000 coming from abroad for an average 10-day stay.
Extensive awareness campaigns, as well as strategic media partnerships around the globe, also provided a global media momentum and Dh254 million in media value influenced the UAE, as well as 6.7 billion social media impressions between 14 and 21st March.
Al Junaibi stated that they are demeaned and proud of the accomplishments that the UAE presented through these findings. Through these Special Games, the UAE was able to send a message to the world that the UAE is effective of arranging a mega event of an exceptional and global caliber. Moreover, they were able to display to the world the leadership’s commitment towards emancipating people of determination.