Dubai’s economy continues to experience sustained growth from the contribution of business tourism, thereby driving the nation’s economic diversification agenda prioritised in the UAE Centennial 2071 strategy. As such, the Dubai World Trade Centre’s (DWTC) portfolio of businesses and the activities enabled by events hosted, organised and delivered at the venue, generate high returns for ancillary industries across the MICE ecosystem, while continuing to serve as an economic catalyst for the country.
His Highness Sheikh Mohammed bin Rashid Al Maktoum has articulated a clear strategic direction to exponentially drive the city to be 10 years ahead of any global competition across sectors. This imperative has integrally influenced our future-proofing focus – on customer experience elevation, and even broader economic value creation both of which are evidenced in our successful prioritisation so far of delivering high volumes of international participation from across the world to business events in Dubai.
The data from the Economic Impact Report confirms that international business traffic to events has continuously proven to be significant in driving economic development. The impact goes far beyond the economy, extending to residents, trade professionals and businesses alike.
His Excellency Almarri said “Dubai’s evolution as a leading MICE destination has undeniably helped shape its reputation as a global hub for the international business community, and DWTC has been a pioneering leader in this journey. The momentum achieved to-date through the past four decades since our inception, positions us strongly as we progress towards 2020, laying the foundations to realise the vision and strategy of our city’s leadership to drive further investment across sectors into Dubai’s and the nation’s economy.