Shoppers during the White Friday sale at Mall of the Emirates
Shoppers during the White Friday sale at Mall of the Emirates. If the forecasts prove right, it does seem local shoppers are ready to have some fun after spending less on nonessentials through the better part of this year.
Online shoppers in the UAE and Gulf will have as many shades as merchandise to choose from competing end-of-November mega-promotions by Amazon, noon, Namshi and others.
There’s Amazon with White Friday, noon’s in yellow, and fashion portal Namshi is sticking with black.
If shoppers in the UAE and Saudi Arabia get enthusiastic about the deals, this month’s online sales could generate between $360 million to $380 million in Gross Merchandise Value (GMV), according to RedSeer Consulting.
That compares with the $230 million to $250 million last year’s November campaigns generated from the two markets.